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Product Manager’s Fieldguide
by Linda Gorchels🔍 Product Manager’s Fieldguide | Click Here 🔍
- Genres: business
- Language: english
- Author: Linda Gorchels
- Release date: May 19, 2003
- ISBN: 9780071410595 (0071410597)
- Format: paperback, 228 pages
- Publisher: McGraw-Hill Education
About The Book
The ideal companion to the author’s bestselling The Product Manager’s Handbook, The Product Manager’s Field Guide expands upon the overview and the responsibilities of product managers and delves into specific skills, abilities, and competencies to help them improve their performance. It provides readers with tools and exercises for functions such as marketing, planning, forecasting, and new product development and offers step-by-step instructions for activities designed to monitor and assess product-planning efforts.
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